our story
A TALE TO BE TASTED,
NOT JUST TOLD
FOUNDER’S ORIGINAL IS A PREMIUM COCKTAIL COMPANY WITH DEEP ROOTS IN THE MIXOLOGY WORLD.
FROM THE EARLY BEGINNINGS OF THE TORONTO INSTITUTE OF BARTENDING, TO CONSULTING FOR THE INDUSTRY'S BIGGEST BRANDS, THEN ON TO SPIRITHOUSE TORONTO, OUR BRAND IS THE RESULT OF 20+ YEARS OF CRAFT COCKTAIL IDEATION, INNOVATION, EDUCATION, AND EXPERIENCE
OUR MISSION
PRODUCE BAR QUALITY. READY-TO-DRINK COCKTAILS MADE WITH REAL INGREDIENTS AND NO PRESERVATIVES.
WE BELIEVE THAT CONVENIENCE SHOULDN'T COME AT THE SACRIFICE OF QUALITY OR TASTE. SO USING PROPRIETARY SPIRITS. REAL JUICES. ARTISANAL BITTERS. AND OTHER FINE INGREDIENTS. WE'VE CREATED WHAT WE BELIEVE TO BE THE MOST REFRESHING AND FULL-FLAVOURED CANNED AND BOTTLED COCKTAILS IN MARKET, MAKING YOUR MISSION SIMPLE TOO ... JUST POUR. GARNISH AND ENJOY!
FOUNDER & CEO
LEN FRAGOMENI
"CREATE A MEMORABLE COCKTAIL EXPERIENCE FOR EVERY CUSTOMER, WITH EVERY SIP, EVERY TIME."
OPENING HIS FIRST BAR AT THE AGE OF 21, LEN'S CREEDO HAS ALWAYS BEEN EXPERIENCE
FIRST. THAT MANTRA STAYED TRUE WHEN HE LAUNCHED THE TORONTO INSTITUTE OF
BARTENDING IN 2002, FOLLOWED BY HGROUP HOSPITALITY CONSULTING IN 2006, AND BACK FULL CIRCLE TO OPEN SPIRIT HOUSE TORONTO IN 2012.
IN 2013, LEN CURATED TORONTO'S FIRST EVER COCKTAIL WEEK, PAIRING 65 OF THE CITY'S BEST BARS, BARTENDERS AND INDUSTRY PROFESSIONALS WITH THE THOUSANDS OF COCKTAIL ENTHUSIASTS AND AFICIONADOS, TO CELEBRATE ALL THAT IS COCKTAIL.
IN 2016, LEN HAD A GRANDER VISION AND GOAL TO DELIVER 'ORIGINAL' BAR-QUALITY
COCKTAILS IN READY-TO-DRINK FORMAT TO THE MASSES. WITH THAT, THE FOUNDER'S
ORIGINAL BRAND WAS BORN AND NOW SELLS CANNED AND BOTTLED COCTAILS IN MARKETS
ACROSS CANADA, WITH U.S. EXPANSION PLANS ON THE IMMEDIATE HORIZON.
PARTNER, creaTIVE DIRECTOR
Andre Scherbina
"TASTE, IS THE MOST IMPORTANT INGREDIENT OF OUR BUSINESS"
AS AN INTERNATIONALLY RENOWNED BARTENDER WITH OVER 15 YEARS EXPERIENCE,
ANDRE HAS COMPETED IN OVER 50 BARTENDING COMPETITIONS WORLDWIDE, AND HAS
BECOME A TRUE INDSUTRY EXPERT WHEN IT COMES TO THE ART OF CREATING GREAT
COCKTAILS.
STARTING HIS CAREER IN UKRAINE, HE QUICKLY BECAME OBSESSED WITH MIXOLOGY AND FLAIR, WINNING MULTIPLE NATIONAL CHAMPIONSHIPS AND DEVELOPING MENUS AND
TRAINING PROGRAMS FOR MANY OF HIS HOME COUNTRY’S BEST RESTAURANTS AND BARS.
IN 2010, HE PERMANENTLY MOVED TO TORONTO CANADA, WHERE A SUCCESSFUL BAR
MANAGEMENT CAREER EVENTUALLY LANDED HIM THE ROLE OF GENERAL MANAGER AT
SPIRITHOUSE TORONTO, AND EVENTUALLY, PARTNER AND CREATIVE DIRECTOR AT
FOUNDER'S ORIGINAL.
WHEN ANDRE’S NOT WORKING ON DEVELOPING BEST IN-CLASS READY-TO-DRINK COCKTAILS,
HIS TIME IS SPENT ON CREATING AND MANAGING ALL CONSUMER FACING MARKETING
INITIATIVES FOR THE BRAND.